International Marketing for Every Listing
Canadian real estate now attracts buyers and investors from around the world, and with this global demand comes the need for increasingly sophisticated international marketing. Our sales and marketing program reaches buyers and real estate investors from coast to coast and from continent to continent with over 506 million annual online impressions and dozens of premier publications.
Unrivalled Online Marketing: Over 800 Million Annual Impressions
According to the National Association of REALTORS®, close to 90% of today’s homebuyers use the Internet in their real estate search. In this era of the digital real estate consumer, Sotheby’s International Realty Canada is the only real estate company to deliver over 800 million annual online impressions.
Our company goes above and beyond the basic lawn sign and MLS exposure offered by other companies. We make a financial commitment to market your home through innovative online marketing programs, and exclusive relationships with global media, including nytimes.com, wsj.com, jameslist.com, telegraph.com.uk, iht.com, ft.com and scmp.com, as well as on sothebysrealty.com, sothebysrealty.ca and sothebys.com.
Exclusive Print Advertising
Even in the Internet age, online marketing is enhanced by traditional print marketing that is targeted, focused and custom-selected to reach the most relevant buyers.
From prestigious international publications such as The New York Times, Wall Street Journal, Financial Times and the South China Morning Post, to publications in your community, we offer our clients local, national and international print advertising opportunities that are carefully curated to reach qualified audiences, including publications that are exclusive to the Sotheby’s International Realty network.
The Power of Our Brand
Our brand is synonymous with quality and prestige, and the marketing for your home—from professional photography to video tours, property brochures and print advertising— reflects this tradition of excellence.
Marketing Reports & Accountability
We commit to regular and transparent communication with every single one of our clients. From the moment you list your home with Sotheby’s International Realty Canada, you will receive regular updates on the results of your marketing - from the number of potential buyers who visit your open house, to the number of people who view your listing online.
A Proud Tradition of Service
With over 265 years of history that date back to the opening of the Sotheby’s Auction House in 1744, the Sotheby’s name has earned notoriety as a marketer of the world’s most valuable and prestigious possessions. At Sotheby’s International Realty Canada, we are deeply committed to offering the highest level of service, discretion and ethical standards, in the time-honoured tradition of Sotheby's.